Step 3 – New Opportunities –
Pinpointing areas of growth for your business.

How do you make change? Do you initiate it? How nimbly do you respond to the changing market and evolving customer needs? Whether you're proactive or reactive in making change, you still have to decide what to change. Armed with your genome and "adjacencies", what should your next be? And that question can only be answered with the answer to another question: What are your business's goals? In deciding what to change, other companies and other industries can provide insights for yours. What does their DNA look like? What can their genomes tell you about your next? By comparing your company's genetic sequence to another's, and by taking a cross-industry look at possibilities, we can reveal new opportunities for growth. What can the waiting room experience of a health clinic teach an oil company about the oil change business?

Name your industry:

Restaurant submitted:

Which next was most successful for other companies? Which next has driven growth in another industry? Which next works best for your company? Which next would best meet your goals?