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Do you wonder who your next customer might be? Do you suspect that your customers could flock to another company if you're not in touch with their deeper needs? Do you know what you need to do differently once you have new customers on your company's radar?The Business Genome pattern analyzer helps you see whole new worlds of customers—where else your current customers are spending their money, who else has a large share of their wallet, what your next customers are doing now that will give you hints into how your company can attract them.
It's hard to figure out what to do to keep your fans raving. And, it's even harder to figure out what customers might want next.
If you keep doing what you're doing you know that some will leave you. But, if you simply ask customers what they want, they'll never be able to tell you. If you have focus groups on paper clips, you might end up with a large, pink, plastic paper clip and never get to the invention of a Post-It note.
But, there are signs.
The Business Genome process builds test models that are hybrids—ideas pieced together from customer research components, so that you can see how teenage customers might purchase cell phones differently from adults. And crystallize your approach to building loyal customers from new places.
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