Step 2 – Adjacencies and Forces –
Finding out what really affects your business.

Once we have your business's genetic pattern, what do we do with it? We search it. What are you missing? What data has value that you've been neglecting? If your business is a restaurant, what aren't you learning from grocery stores? The Business Genome team starts with the genome and finds "adjacencies," the key to unlocking the power of a genomic approach. The genome can be programmatically searched for data:

Find adjancencies:

Combining a broad database with your business's unique genetic patterns, we can find out what really affects your business. Once we plug in your "adjacencies," you can watch your business's genetic mapping change.

Your company's visual map, just like the business environment, will constantly morph. The forces affecting your company will be in flux. With the Business Genome process, you'll be able to see it. The Business Genome team will highlight emerging trends that are just over the horizon so that they appear in your line of sight. Your dashboard will reveal tomorrow's opportunities. We'll monitor your genome, and keep on top of any changes and any new possibilities, taking you one step closer to your next.